Tuesday, July 5, 2016

5 Ways to Enhance Online Buyer Experience

Online sales continue to make up a large portion of income for businesses world wide. As the competition continues to grow, you need to come up with ways to set yourself apart from those who would love to take your customers. You need to provide a unique experience for online shoppers. Otherwise, it may be difficult to keep returning consumers or attract new ones. Here are several ways you can enhance the buyer experience while adding to your success.

Online Chat

Studies show eCommerce sites using online chat have a greater chance of making a sale. Most of this is because of the security it offers customers. People are more likely to trust a business that can be contacted directly. Live chat gives those buyers that level of comfort.

Shipping Methods

Consumers want their products shipped as quickly and safely as possible. This is especially true depending on the industry. For instance, some medical supplies may be incredibly sensitive to the rigors of transit. Offering services such as medical package testing may be the convincing point for a prospective buyer. Make sure you deliver the best shipping methods possible regardless of your industry.

Follow-up Email

Never underestimate the value of a follow-up email. Marketing campaigns which use this method often experience the highest return-on-investment. This is because it costs next to nothing to send a quick message. This also lets the customer know that his or her business is appreciated. These consumers are then more likely to make future purchases from your business.

Mobile Responsiveness

Most business sites today are ready for mobile devices. However, the actual design may not be ideal for customers. Just because your template is mobile-ready doesn't mean it works like it should. Optimize the site in every regard when it comes to smartphones and tablets. These devices are used more than any other for browsing the Internet today, and you want to make sure those people are seeing your site like they should.

Offering Variable Payment Types

Offering different kinds of payments allows more customers to buy your goods. Not everyone will use the same methods. Expanding how you accept money may mean the difference between a sale and an abandoned cart. This will prevent you from alienating your buyers who may used different payment methods.

Whether you have a brick-and-mortar store location or depend purely on Internet sales, you need to remain competitive. Take time to discover ways in which your business can make the greatest impact on consumers. As the competition online is great for virtually every industry, it's all about offering something no one else has.


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