Thursday, November 22, 2012

Marketing Research for Online Business

I’ve gone through a lot of browsing on home appliances and decors at the mall near our office. I’m thinking that those things will really make a lot of difference with the way our house looks. I’m glad that I did my browsing online as I didn’t want to spend my time to go out and it’s inexpensive too. Since internet has brought us innovations in diverse field of life it has never cease to amaze me with all the good things that go with it. It has given us convenience in a lot of things especially that we can use it to do our searching, shopping and researching. 

With the advent of online shopping finding the right appliance, furniture and other home accessories seem to be easier now and affordable too as we can get special deals and discounted rates. If you have one of those who have an online store you should be able to know what products are most feasible to sell before you even start your online business because it will determine the success of your online business. 

Just the same as with the real business offline it’s important to have information you need so a good marketing research  would be very helpful to make the business successful. Research should cover prospective customers, packaging of products, pricing and how it will fit in with the requirements of would be buyers. All these things should be learned in order to come up with a feasibility studies that will justify the business’ goal and objectives. 

With this in mind qualtrics marketing research will surely be of help as it will give tips and points on how to do the research. They offer Basic Marketing Research Volume 1: Designing Your Study written by Scott Smith Ph. D. together with weekly emails of research tips to maximize full potentials.


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